ABOUT CREATIVE NEWCASTLE

Creative Newcastle provides the city with an opportunity to create an arts-based unified identity, data positioning strategy, and Creative Newcastle Program of Events.

Creative Newcastle is bolstering Newcastle’s arts and business sector through digital development, data collation, promotion, events and night-time economy, enlivening the city and generating economic benefit to businesses.

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Enable artistic, community and economic growth across city arts organisations, businesses, venues, promoting the Civic precinct as a thriving cultural centre that attracts people to live, work, invest and visit.

  • Increase recognition of Newcastle as a leading cultural city, delivering a national arts conference, focusing on innovation, collaboration, and diversification.

  • Build capacity for businesses in hospitality, retail, tourism and other event supporting sectors to benefit from and leverage event audiences.

  • Create a targeted city-based arts program-focused on community engagement in the city reinvigorating night-time and day-time economy and increased economic contribution, measured primarily through visitor nights, event patronage and visitor spend.

  • Increase the number of high-quality creative and business events, which contribute to a vibrant Newcastle event calendar

  • Aid City agencies: City of Newcastle, University of Newcastle, arts organisations, and businesses in future strategic planning, infrastructure and funding models through an innovative arts and cultural data survey.